A springboard for new ideas, forgiving of inconsistency, and embracing of creativity's messy reality.

It's easy to get caught up in chasing perfection, digital life has us surrounded by a "perfectly" edited reality. MoveThrough strives to be an example that it's more than okay to be messy, struggle, and even to fail. Because as we move through the bad bits, we get to the better bits.

Current Areas of Interest

🤝 Customer Service

☕️ Coffee

💌 Email Marketing

💽 Records

Brands

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Memos

How to brew a Cafetiere

6/1/2022, 11:11:59 AM

Whether you call it a Cafetiere, French Press, Percolator, Plungy thing, or something different entirely, this piece of kit has been a household staple for as long as I can remember. But don’t let that put you off, because the Cafetiere is capable of making a great cup of coffee without any of the faff or mess that sometimes comes with other brewing methods.

So, how do we brew one?

Coffee & Water

Before we dive into the process, it’s good to have a basic understanding of how we decide on the amount of coffee and water to use when brewing. As a rule of thumb we follow a ratio of 1:15 (coffee:water) when brewing. This ratio is used across brewing methods and serves as a great baseline, but it’s not a un-adjustable figure. By altering the ratio, you can adjust how much coffee is extracted from the grounds into the water. There’s quite a few variables and considerations that come into play when altering the brewing ratio, but nobody can tell you what’s right or wrong, so incremental experimentation is really the best policy here...

Hold Your Coffee with Two Hands

12/2/2021, 2:12:23 PM

It’s easy to get caught up in the notion that coffee is something quick. It’s often made quickly, consumed quickly, and aids the completion of our daily commitments… quickly. It has a status comparable to that of a magical superhuman fuel, a gift from the gods without which we could not function. Marketing is likely the cause for the continued circulation of this message, alongside the jokes we make about the consequences of missing out on that morning coffee, but this message isn’t something new. In fact, it seems to date back hundreds of years, to the time of coffee’s discovery.

Enemies: Caffeine & Sleep

3/20/2021, 2:13:48 PM

Across the world, we consume approximately 100 million kilograms of caffeine each year. This puts it at the top of the list for the worlds most widely consumed psychoactive drug. Caffeine is consumed through various supplements, medications, and foods. But, the most notable method of consumption, is of course, coffee. It seems strange to call coffee a psychoactive, but any chemical substance that changes our mental state by affecting our brain and nervous system, is a psychoactive by definition.

To understand how caffeine affects us, our brain, and our nervous system, we first need some context about how our brain works. Among other things, your brain is made up of lots of different types of receptors. You can think of them as tiny docking stations for your brain, places where it can receive and process various different chemicals. By design, receptors aren't one-size fits all, they're structured to allow the processing of the particular chemicals that they're responsible for.